Video Marketing
Video is one of the most powerful ways a real estate agent
can impact their business. But what does it mean to use video as a marketing
platform in the industry of real estate? It mean dividing up videos into three
distinct areas. First you will use it to introduce people to your brand and
your team. Second you will introduce people to your process or the real estate
process in general. And third you will give people insight that is specific to
your particular niche within the industry. Intro Videos
An introduction video is simple and to the point. Rem
ember that you should keep your video short and concise at this stage. It is an introduction and if you have been following our Lead Segmentation posts, you know that typically when people sign into your sight they are looking for information. Give them what they want, not long messages about what your past clients are saying and how many letter you have behind your name. (If people want to see what your past clients are saying they will look for them on Zillow, Google, and hopefully a tab on your website) Three critical aspects of an introduction video are your name, brokerage, and contact information. Contact information should also include when you should be contacted – meaning “I can be reached anytime except from 9am – 12 noon.”
ember that you should keep your video short and concise at this stage. It is an introduction and if you have been following our Lead Segmentation posts, you know that typically when people sign into your sight they are looking for information. Give them what they want, not long messages about what your past clients are saying and how many letter you have behind your name. (If people want to see what your past clients are saying they will look for them on Zillow, Google, and hopefully a tab on your website) Three critical aspects of an introduction video are your name, brokerage, and contact information. Contact information should also include when you should be contacted – meaning “I can be reached anytime except from 9am – 12 noon.”
Team Videos
Your team should be an easy set of three or four videos,
even if you are a new agent. Your team is everyone who is involved in the
process of purchasing a home. This should include a lender, an inspector, and
an escrow company. Each has a specific role in the home buying process. Each
can be give you high quality content to use on your website, in social media
campaigns and even in email drip campaigns. For example, once a lead logs into
your sight, have a lender explain why it is important to get pre- approved.
When a contract on a home is executed, have an inspector explain how an
inspection can uncover different things that maybe were not noticeable to the
general public. Third have an escrow company explain the process of getting a
home from contract to close. Targeted Information
The third way video will help your real estate career is by
providing targeted information to targeted client questions. If you are
answering the same questions over and over again, make a video on the topic.
Also if you are in a particular niche like short sales or luxury homes, make
videos on those topics. These videos serve the clients and leads that are
looking for more information on a particular topic. For instance, would you
market a $45,000 mobile the same way you would a $2.5 million home? So why
would you provide the same information to each potential client. Explain why
professional photos are a must on particular properties and why they are not
needed on others. Explain the reason you would utilize Craigslist postings or
why you don’t think they are effective. Giving this targeted information is
exactly what people who are in the engagement phase are looking for.
A few months from Expertise
Videos can literally create a real estate expert in just a
few short months. When an agent shoots and produces great videos, they are not
only providing information, they are also proving to the general public they
know what they are talking about. This psychologically effects people’s
judgment. They gain respect with each video and see you less as the latest crop
of real estate test graduated and more as a professional who gets things done.
Read about how to Jumpstart your YouTube Marketing Here
For more information contact Lance & Company Today
Read about how to Jumpstart your YouTube Marketing Here
For more information contact Lance & Company Today
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