Video as part of your Marketing
When I meet with agents and discuss what would like to be doing in marketing, videos are always either on top or close to it. With over 1 billion unique visitor each month YouTube is one of the places that all real estate agents need to have content. What is even better is the integration that YouTube has with several other forms of online marketing. YouTube integrates well with emails, newsletters, social media; even most websites allow for embedded YouTube videos. Since we know that YouTube is the best way to add video marketing to any marketing plan out there, the question now is how do you start?
Where to start on YouTube
I have come up with a few ways that will allow you to not only begin your YouTube marketing, but to thrive from the beginning.
- How To’s - Have you ever searched for a home on your website? Ever searched for an Open House on your TARMLS? These are videos that can be completed and branded to you. This is ideal for agents who are not comfortable on camera.
- Different Home Styles – Do you see more than one home style in your area of town? Why not do a virtual tour of the different types of homes. A slump Block home is different than a Stucco Home. Talk about the differences and discuss how these homes are unique. These are ideal for agents who would like to be perceived as an area expert. Remember that perception often times equals reality.
- You’re Companies History – Do you know why you are with your brokerage? Do you know why it is not xyz realty? These are the differences that made you chose your company and that association is going to be inferred by people who know you. Videos like these would be ideal for agents who are looking to grow their team or real estate offices that looking to expand.
- An inside look – This is either a tour of your office or an actual 30-45 second account of some of your day’s events. Do you negotiate on the phone, what if a client saw how you were on the phone during one of those negotiations? This is YouTube gold because it will give your clients a different perspective based on your message, not what they think you message is. This is ideal for seasoned agents who already have a perceived brand and just need to solidify it among their community.
YouTube is a powerful place because it truly accounts for all of the non-verbal communication that we do every day. YouTube allow you to present who you really are to both clients and potential clients. By presenting yourself as who you are it only solidifies your perception among those who are either working with you or those who are looking to work with someone like you . Tell the world who you are and it will suprise you how many people will choose you as their agent.
Your Video Action Step
Call me, I would love to discuss your current marketing plan and where videos play a role.
For Real Estate agents who are looking for a better way of marketing please contact Chris @ chris.webb@novahomeloans.com
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