With all of the different sites and social networks what are real estate agents to do… With the spoke and wheel blueprint that I explain here, Real Estate agents can easily develop and create their own online marketing plan based on the spokes they would like to have.
How does it Work?
This Marketing Blueprint is designed to give the user a simple way to evaluate their current inventory of online outlets. At the center is the website, and in most cases for real estate a lead capture page. All content should be created on your website, or hub, and shared among the other sites, or spokes. This is the simplicity of the blueprint.
Not too difficult, right?
The difficulty comes when we have multiple other sites that we lose track of the spokes and take time away from the hub. For agents starting out this is not a problem, but when they see other agents with multiple sites as spokes it can be overwhelming. Remember that it only really needs to be four or five sites for a full “wheel” of marketing. This can be a Facebook page, YouTube account and a Simple email marketing drip campaign.
Do not think of the many things that you may need to get as spokes, focus on your hub and the spoke that matters most, you email drip. Contact past clients and use that referral source until it goes dry, because it never will.
Watch this video for an interactive look at the Spoke and Wheel Online Marketing Strategy.
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