Tech acronyms
Here is a list of some acronyms within the technology space and what they stand for. I have also included a brief statement for further clarification.
API – Application Programming Interface
An API outlines the specific process and procedures of software applications, telling each app how they should act on an interface. This is how you can connect Facebook with Twitter or LinkedIn with YouTube.
B2B – Business-to-business
When companies sell to other companies it is referred to Business to Business. This is big in the real estate industry because we form alliances across several different industries. Mortgage Loan companies assist agents and work with title companies to create a smooth process for clients.
B2C – Business-to-consumer
In real estate the Business to consumer is selling services directly to the general public. Internet lead generation is a major function of B2C marketing.
CC – Carbon copy
Similar to the CC function in your emails, social media can use CC too.: to make sure that a Twitter user sees your Tweet, used with the @ mention and their Twitter handle.
CPC – Cost per click
Cost-per-click is the price paid by an advertisers when is someone clicks on an ad. Every time an ad is shown is not calculated in the CPC, because the ad was not clicked on.
CRM – Customer Relationship Management
CRM is a way of managing the communication and tasks between real estate agents and their leads or past customers. In certain ways, CRM is like an old address book and calendar.
CSS – Cascading stylesheetThis is a code language that gives all real estate websites their look. All of the layouts, colors, fonts, borders, spacing, and other visual features of a website happen because of the styles declared in CSS language. I personally use CSS on several sites I help with agents now.
CTA – Call-to-action
Often times you must tell people what to do online. The word or phrase that’s used to communicate what they should do are CTA’s. Some examples are: Click here. Buy now. Learn more. Join us.
CTR – Clickthrough rate
CTR measures the amount of users who took an action based of a particular campaign of website. The action is simply a click (C)—divided by the number of people who had an opportunity to click, we call this impressions (I). In email marketing, the CTR describes the rate at which links are clicked in the particular email, it also takes into consideration the number of email recipients.
DM – Direct Message
This refers to messages received in your private inbox through social media sites. Twitter has DM, and on other sites using the acronym DM is acceptable for private messaging.
ESP – Email service provider
When you to send emails the program or software that allows it to be sent is your ESP. ESP’s also offer several features like creating templates, subscriber lists, and spam testing. Constant contact and Mailchimp are great examples of ESP’s.
FB – Facebook
G+ – Google+
GA – Google Analytics
Google Analytics is a tool created by Google to help you track web traffic. Agents can use GA to pull reports on popular content and set goals for conversions in several different areas.
HTML – Hyper Text Markup Language
Similar to CSS, HTML is the coding language used to build webpages. It is also used to create other information viewable on the web. In terms of markup, HTML is the foundation of every website you visit, it gives each site the basic framework. CSS adds on the framework in the form of the color and layouts to the pages.
IG – Instagram
IM – Instant message
Instant messaging was once the lifeblood of teenager with AOL Instant Messenger. Now most social media sites like Facebook and Twitter offer some sort of IM capability. For Real estate these are great places to contact past clients and build connections.
KPI – Key Performance Indicator
KPIs are the milestones and goals that are the most important for business. They allow you to determine your campaigns and strategies, and if they are performing well. Social media KPIs could be the engagement rates or shares. Online marketing KPI’s would be something like clicks and conversions back to your website.
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