The holidays are here and in real estate this is typically a
slower month. Just because it is a slower month in the industry does not mean
that you cannot be top of mind in your community. Here are a few tips to market
your real estate brand this holiday season.
Tip 1 – write a letter to Santa
We all remember writing letters to the big guy as kids. We would
ask for the practical to the outlandish and just writing it gave us a chance to
share with our friends. In your real estate career remind people that you are
in the business this time of year in a funny non-sales way.website.
A letter to Santa
is a great way to do this! Make it funny, make it outlandish, and ask your fans
and friends for their suggestions. You will be fascinated with what people come
up with. Below is a sample, and to make the image go to this
Dear Santa,
What I would like for Christmas is a Foothills home with a
pool, 6 car garage, mountain views on a golf course, stables for my horses, an
off road track for my go-karts, fully furnished with an in home theater! And if
I must, a low rate mortgage from the great people at Lance & Company, NOVA
home loans.
Thanks Santa, I Have been really, really, really good this year!
Chris Webb in Tucson
Tip 2 – Act on corporate holiday campaigns
Starbucks, Macy’s, and Target do a great job over the
holiday season with their social media. They typically provide instructions and
hashtags for the holiday campaign. To increase your exposure ride these
campaigns by posting or tweeting these hashtags during your normal day. As I
always say in real estate marketing online; do not sell, share the transactional
aspects of your real estate career. These corporate campaigns are monitored by
social media managers who will often retweet and share your social posts. This will
instantly increase your brand exposure to thousands of people.
Marketing and branding does not have to stop over the
holiday season, in fact it is one of the best times to build it because
everyone is sharing over the holidays. These tips will help you build your
brand this holiday season and into 2015.
Please share your thoughts with us here.
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