Videos are not only the most recent trend in marketing for real estate, they are also a great way to leverage your time in your real estate marketing. What this means is videos can act as content for several different places; let me show you a few of the ways here.
Videos used on your website
Videos on your website are there for several reasons, first you will use them to introduce yourself. You can also use them to introduce other partner that leads should know about like lenders and inspectors. You can also use videos to explain processes of the real estate transaction. All of these ways are how you can use video for your real estate website. One additional note here is videos will also improve search engine rankings too.
Videos used through social media
Social media is about connecting with other people. We often think of friends and family. But our leads and past clients are on Facebook, Twitter and other networks. Why not create a video that says Happy Birthday to your Facebook contacts every year? I did that a number of years back and my cat even got some airtime. It was a huge success! Videos are about as social as you can get other then what Tom Hopkins calls “Belly to Belly,” and we need to remember this. The main concern here are the agents who are not willing to be themselves on camera. It is okay to touch your face and mess up a word, you are not a movie star and if you were your clients would NOT have chosen you. People want to work with other people, not someone they cannot relate to.
Videos in your personal emails
Emails is still one of the best ways to communicate to your past clients and your lead base. Adding videos to your email campaigns does a few different things; first it can act as another form of communication that portrays your verbal and non-verbal side. Videos in emails also psychologically give the user the power at first, which will drop their guard while they choose to work with you. And it will create an image of difference between you and other agents who they may be looking at for services.
Overall videos are one of the best and most powerful ways to market you brand on the web. They allow you to communicate more effectively and give your brand a more natural presence when you meet new clients and past clients. Videos are great content and they can be used in several places aside from those listed here. Remember the best way to be a great video marketer in real estate is to start as a bad marketer and improve daily. Begin today – shoot, edit and post, it’s as simple as (take) 1, 2, 3.
Please feel free to email me with any video questions chris.webb@novahomeloans.com
No comments:
Post a Comment