Real Estate Video Marketing Statistics That Will Shock You!

Here are some of the highlights:

Video Marketing (non-real estate related) will continue to grow in 2015. 

This is a fact among social media marketers who are currently using video as a form of marketing. What this shows is marketing expectations will now include video as a form of education and consumption. If you are not marketing using video, the consumer will simply not take you as serious as the agent who does. If we can agree a major aspect of real estate is marketing and marketing at par level now includes video; we can see how not using video in marketing can hurt agents moving forward. 

Non- quantifiable metrics (again with the unintended consequences...)

Videos have a way of conveying nonverbal communication. What this means for the agent is they can literally showcase the reasons why people enjoy doing business with them. For example, we work with some agents who are flamboyant and eccentric and other who are processed and timid. The thing is, people who are timid want to work with other people who are timid. Users cannot see this behavior without seeing the person, which is why video will increase your business no matter what type of person you are. A brief caveat here, if you are a perfectionist and you think the video must be film quality - stop now and find a new way to market. The general public pays hard earned money to watch Hollywood stars on the big screen. They want to see a real human behind the camera on a YouTube video. It is okay to have a professional video, however sacrificing the human element for the sake of production will simply not work. This is only for videos which feature you, not listing videos with actors. I want to be clear, when the video is to market you, you have to be yourself! 

One study showed listings with videos had an increase in customer inquiries of 43%! 

This was a study out in Australia, however, it could translate to some cities here in the US. What this statistic did was simply provide a powerful number to the empirical evidence we already are aware of - namely, videos work! 

The question for agents is... 

What are you doing with videos now? Are you aware of the search engine optimization factor of videos? Do you truly see these trends and dismiss them as simply one person's opinion? What are some of the methods you use? Do you have any partners who will assist you with your video filming, editing, and production? 

If you are in the Southern Arizona area and are looking for partners who are more interested in helping your business grow then simply writing you a check, contact my team at 750-8888. We are revolutionizing the real estate marketing industry. No other Lender in the state offers what we offer - including other NOVA lenders, we truly believe there such thing as a win-win. You can either be first or be late - the choice is yours. 

Videos are here to stay and they are pushing the acceptable level of service higher for real estate agents. Will you be able to adapt to the future?