Content is probably one of the best strategies in 2015 for
real estate marketing. Some real estate agents create the content, others pay
for it. The purpose of creating content is to add value to the user who is
looking for the content. The user finds the content of higher quality and
continues to look for more, typically on the same webpage.
Why content marketing matters to leads
Real estate agents who do not believe in content marketing
will be hurt in 2015. Blogging is one of the best ways to build quality content
online and for agents who are looking for better results this year should start
today. The content people are looking for is specific, not generic. This is
where most real estate agents fail at such a high rate. People will find your
content online and look for even more content which the agent has not provided.
The lead then goes back to Google and finds the content they were looking for. This
is especially bad if the agent does not put proper calls to action like “contact
me for even more information on this at any time!”
What
agents can do in 2015
Providing content is often something agents would like to
do, however they just do no know where to start. First find the top 3-5
questions that your target market has. For example, buyers typically want to
know the process to purchase a home. Simply make a step by step word document
and wrap it with your branding and provide it free on your site. Second make
time each week to work on it. It can take as little as 5 minutes. If you notice
people are asking different questions, provide those answers online. Third,
share it on social networks. SEO is not changing, you must provide content to
increase webpage hits, however you can increase webpage hits by providing links
on social sites. This is a great strategy when you are a member of Facebook
groups and people are asking questions.
Questions
What will you be doing in content marketing in 2015, what
are your goals, what are your challenges? Let us know on our Facebook page, or in the comments below.
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